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|Project Graduation A How-To Manual|
page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25Target Audience: Student Body
Here are some of the ways the PR committee might publicize Project
Graduation to students. The committee might decide to use some or
all of these suggestions - or create their own!
Ask the principal if various popular seniors can make announcements
about the party on the public address system.
Make Project Graduation flyers available at the school's sporting and social
Ask the principal if the student body president can make an announcement
at the Junior/Senior Prom, at graduation rehearsal, and at the graduation
Check with the principal about displaying Project Graduation prizes in a showcase
at the high school.
Have a senior on the paper staff write a monthly column in the school newspaper
that describes the party plans as they develop.
Print buttons to hand out to seniors when they buy tickets - "Project Graduation
- The Greatest Party for the Great Class of 20_."
Release helium balloons at school as part of your publicity campaign during
Ask establishments popular with seniors if they will display Project Graduation
Have the celebration date publicized on the school's athletic calendar.
Target Audience: The Community
Good relations within the community will enhance the success of
Project Graduation. Here is some information on how to build good
relations in the community through the media, civic groups, and
Make sure your news releases and public service announcements are
typed and double-spaced on one side of 8 ½ by 11 paper. Include the
name, address, and phone number of a person to contact for more information.
To let the editor know when your copy ends use this mark- ###. For
an example of a news release, refer to the back of this information.
When promoting your Project Graduation to the media, try to make
appointments with local newspaper editors, TV news directors, and
radio station managers. Give them a news release, a list of statistics
about teenage drinking, drugging, and driving, and any other information
they might be able to use. You might also ask them to write or broadcast
an editorial in favor of Project Graduation.
Public service announcements (PSAs) for community nonprofit groups
are often aired on radio and TV at no charge. In addition to a news
release describing Project Graduation and a fact sheet, give TV and
radio stations a very short PSA announcement that they can read over
the air. "Sample PSA" may be found with this information.
Encourage TV and radio stations to provide live coverage of Project
Graduation. Coverage of the event will let the entire community share
the fun, and it will encourage undergraduate students to organize
Project Graduation when they become seniors.
Offer the chairperson, principal, or student body president to local radio
and TV talk shows for interviews on Project Graduation.
Contact civic groups and offer the Project Graduation chairperson,principal,
or student body president as a speaker at any upcoming meetings.
Consider using billboard space to promote Project Graduation. Local
businesses might help the publicity committee rent the space if the
owners won't donate it.
Ask local businesses with "reader boards" to put up signs a week before graduation
promoting the party.
Contact the leaders of the other committees or the Project Graduation
chairperson to obtain a complete list of all businesses and civic
organizations who have donated merchandise, services, equipment, or
facilities. Send them notes of appreciation immediately after Project
Graduation to ensure good community relations for next year's Project
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